EMWA - Earth Mineral Water 🌊
Water as a Travel Souvenir for Our Fellow Alien Tourists
To explore science fiction through brand identity, I created a bottled-water company that sells “Earth Mineral Water” to alien tourists visiting planet Earth. The idea was inspired by The Hitchhiker’s Guide to the Galaxy. The aluminum bottle works like a roly-poly toy, so it always rights itself instead of falling over. Its design draws on the historical relationship between humanity and water, the effects of global warming on Earth’s water systems, and the role water has played in creating and shaping life. I also created a commercial website for the bottle and its story.
Ideation
I started by sketching a water bottle based on the organic form of a cell. Every concept has a rounded, weighted base and an aluminum body, the two key components of the design.
Typography
For the logo, I created a custom EMWA typeface containing just four letters: A, E, M, and W. Its forms are based on the futuristic geometry of spaceships. I used Helvetica Neue for the rest of the website because of its clean, slim appearance.
Rendering
After coming up with a final sketch for my water bottle, I constructed a 3D version of it in Maya.
I then exported the 3D model to Illustrator and created the frames for my website’s GIF animations.
Final Rendering
